Streetwear, Unleashed

Charlie doesn't chase sticks, we don't chase trends — Our streetwear flex for those who’d rather side-eye the crowd than follow it.
Dachshund sausage dog with a side eye
Two female models sitting in the back of a luxury car with beige interior.

Charlie's Closet

Streetwear built for comfort. The kind that makes “just rolled out of bed” look intentional. Soft enough to nap in, bold enough to side-eye in.

SHOP ALL (if you can keep up)
Group of people wearing hoodies and streetwear on a yacht with a clear sky background

Side-Eyeing Humans Since 2021

Meet Charlie the dachshund — a Covid puppy with more personality than obedience. He made it through two puppy-school classes before lockdowns hit.

Charlie grew into a lovable social misfit with a side-eye for anyone who tries too hard. We call him our puppy-school dropout, but really, he just found his own way to stand out.

Side-Eye Charlie celebrates individuality — imperfect, independent-minded, and irresistibly real.

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